INNOVATIVE CLIENT CASE STUDIES
Read more about our work and how we’ve implemented successful strategies for brands. Could yours be next?
HUMANA
We devised a sports marketing solution to help Humana shift its brand positioning in the healthcare space. Utilizing their professional golf assets we transformed Humana from a standard health insurance provider to a customer-centric health and wellness company. Read more about the rebrand below.
FLAT CAT™ PUTTER GRIP
Winston Products came to us seeking help in launching a revolutionary putter grip, FLAT CAT™. Our digital-first strategy tackled the following challenges head-on:
Limited knowledge of the golf market and how best to position their new golf product in a competitive category dominated by an industry leader with a significant market share
Conflicting expectations of the role social media (e.g., X) can play in the "crawl" stage of a new product launch
Selecting the best Ambassador(s) to differentiate their product and expand the FLAT CAT™ digital campaign
Click the link below to see the results.
GOLF AMBASSADORS
CSN works with many of the biggest names in golf across the PGA TOUR, LPGA Tour, Korn Ferry Tour, PGA TOUR Champions and more. When you choose us to elevate your brand, we’ll focus on finding the right player.
Curious about a ballpark figure? The document below gives an example of professional golfer sponsorship pricing. These are for guidance only - actual costs will depend on several factors.
Aligning with your goals, values and vision
Leveraging an athlete’s likability and reputation to build trust
Looking at market fit and brand positioning
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